Using propensity modeling and smart analytics, we provided key insights into how B2B buyers make decisions. To ensure leads were fostered throughout the sales cycle, we crafted and followed up on tailored emails. Qualified individuals were nurtured with intelligent telemarketing until they were sales-ready, then referred to Microsoft’s partners.
Through our strategic plan, a fully qualified pipeline was delivered on Microsoft UK’s monetary goals within 7 months. The plan’s impact included a ten-fold improvement in ROI compared the previous year (2.4 to 22.)